A multiplayer productivity app that makes staying focused with friends both fun and accountable.
A multiplayer productivity app that makes staying focused with friends both fun and accountable.
Fluffle is part of CoCreate: An ecosystem between Design Buddies, UXGO, and our love for design-centered products. CoCreate builds products that help creative talent grow together.
Fluffle became a natural extension: a tool for the community to work, learn, and stay motivated side by side.
Role: Product & Growth Designer
Role: Product & Growth Designer
Tools: Figma · Linear · Notion · FigJam
Tools: Figma · Linear · Notion · FigJam
Now in production, with a planned September 2025 launch.
Tested with 6 core and 30+ pilot users → secured 50+ early signups.
Tested with 6 core and 30+ pilot users → secured 50+ early signups.
Now in production, with a planned September 2025 launch.
PROBLEM & OPPORTUNITY
How might we make tracking productivity fun with friends while keeping it accountable?
Fluffle began as a career tracker for designers. But CoCreate’s community wanted more: a place to co-work, stay consistent, and cheer each other on.
FINAL DESIGN SOLUTION
Fluffle evolved into a multiplayer productivity app where progress is tracked, shared, and gamified.
01
Start by creating WORLDS
Friends can join different “worlds” to co-work together.
Each world is a shared island where progress is visible, so you always know who’s working. It turns productivity into a community space, not just a solo task list.
01
Start by creating WORLDS
Friends can join different “worlds” to co-work together.
Each world is a shared island where progress is visible, so you always know who’s working. It turns productivity into a community space, not just a solo task list.
02
Get your AI-powered DAILY DIGEST
Users receive a simple snapshot of their tracked activity using AI.
The digest highlights what you achieved, where you need focus, and builds a daily ritual of lightweight accountability, no extra effort required.
02
Get your AI-powered DAILY DIGEST
Users receive a simple snapshot of their tracked activity using AI.
The digest highlights what you achieved, where you need focus, and builds a daily ritual of lightweight accountability, no extra effort required.
03
Keep your FLUFFLE PET happy
A desktop companion that lives alongside your work.
The pet thrives when you’re productive and needs care if you slack off. It turns focus into a playful responsibility that makes working feel less lonely.
03
Keep your FLUFFLE PET happy
A desktop companion that lives alongside your work.
The pet thrives when you’re productive and needs care if you slack off. It turns focus into a playful responsibility that makes working feel less lonely.
04
Stay on track with PRODUCTIVITY WIDGETS
The widgets: To-Do lists, Pomodoro timers, progress rings, and even lo-fi music.
Earn XP as you work, nudge your friends when they slow down, and level up together. Productivity becomes visible and social.
04
Stay on track with PRODUCTIVITY WIDGETS
The widgets: To-Do lists, Pomodoro timers, progress rings, and even lo-fi music.
Earn XP as you work, nudge your friends when they slow down, and level up together. Productivity becomes visible and social.
05
Grow your world with SUNSHINE POINTS
Your focus time converts into XP, which turns into Sunshine Points.
Spend points to plant trees, decorate your island, and unlock new visuals. Every work session becomes a way to grow your shared world.
05
Grow your world with SUNSHINE POINTS
Your focus time converts into XP, which turns into Sunshine Points.
Spend points to plant trees, decorate your island, and unlock new visuals. Every work session becomes a way to grow your shared world.
USER RESEARCH
We started by asking: what do people really need from a productivity tool?
01 | Discord Archives + Surveys
Reviewed community chats and ran surveys to capture needs around focus, accountability, and motivation.
Reviewed 2000+ Discord messages. Users wanted a way to focus together in real time, with daily check-ins, friendly nudges, and less lonely work sessions.
02 | Competitive Analysis
Compared apps like GatherTown and co-working tools to spot gaps and opportunities for Fluffle + AI.
Benchmarked 5+ apps (GatherTown, Forest, Habitica, Pomofocus). Most offered either focus (timers, trackers) or fun (avatars, games), but not both.
03 | Old Fluffle
Audited the original job-tracker to identify scattered features, lack of support, and an overwhelming UX.
Analyzed 10+ users on the original job-tracker. It was career-centric and scattered, which hurt engagement.
Fluffle is part of CoCreate: An ecosystem between Design Buddies, UXGO, and our love for design-centered products. CoCreate builds products that help creative talent grow together.
Fluffle became a natural extension: a tool for the community to work, learn, and stay motivated side by side.
IDEATION & PROCESS INVOLVED
I led Fluffle’s ideation process by exploring multiple product directions and running workshops to shape its final feature set.
01 | Early Ideation
I mapped out potential flows for Progress, Friends, Worlds, Profile, Discover, and Dashboard. The goal was to explore how each direction could drive engagement, accountability, and community support.
02 | Team Alignment
I presented these ideas to the team, and we jammed together to decide what was most impactful and feasible. This helped us converge from a wide range of directions into a focused product strategy.
03 | Feature Deep Dives
Through structured workshops, we broke down complex areas like:
Progress Tracking: XP → Sunshine system, badge families, and notification strategy.
Engagement Mechanics: Streaks, nudges, rewards, and Fluffle Pet interactions.
Social Features: Group rituals, progress sharing, and multiplayer accountability.
04 | Outcomes
This process created a prioritized feature roadmap that balanced fun (pets, badges, gamification) with accountability (digests, nudges, progress rituals), ensuring Fluffle delivered both emotional support and productivity gains.
FLUFFLE REDESIGN
01 | Shifted from a job board feel to a cleaner, motivating space for daily productivity.
BEFORE
A static dashboard focused on job tracking and checklists ——————
AFTER
A gamified island hub with Pomodoro timer, streak rings, and activity tracker.
02 | Moved from raw lists to personalized digests that help users reflect and plan their next session.
BEFORE
Job applications shown as endless lists, with no reflection or accountability.
AFTER
Digest-style reflections that summarize focus, streaks, and next steps.
03 | Evolved from competition to uplifting, social progress alongside friends.
BEFORE
Progress shown as a competitive race against others. ——————
AFTER
Progress tracked with streaks and XP, shown collaboratively on islands.
04 | Shifted from static data to a dynamic identity that celebrates consistency.
BEFORE
Profile focused on resumes and settings: functional but flat. ——————
AFTER
Profiles tied to XP, badges, and rewards that show growth over time.
FIGMA WORK + DESIGN SYSTEM
01 | Figma Files – Full App Designs
I built the entire app in Figma, covering every feature: Worlds, Progress Digest, Fluffle Pet, Widgets, and Islands.
02 | Fluffle Design System
Colors, typography, icons, components, and widgets all live in a shared design system.
This kept the product playful but clean, and made it easier for the dev team to implement.
New Design System Updates
ICONOGRAPHY
For the new Fluffle Redesign, we used the Pixel Icon Library to match the overall style.
BACKGROUND STYLES
Glass backgrounds are applied to cards, modals, and overlays to add depth and visual hierarchy.
03 | Audits on the Developed App
Once the app was being built, I did UX audits to align the dev build with the designs.
Shared feedback on spacing, color usage, and flows so the live product matched the intended experience.
PROBLEM & OPPORTUNITY
How might we make tracking productivity fun with friends while keeping it accountable?
Fluffle began as a career tracker for designers. But CoCreate’s community wanted more: a place to co-work, stay consistent, and cheer each other on.
MY REFLECTION & LEARNINGS
01 | Learning to Prioritize Scope
I learned how to focus on what mattered most for the MVP and avoid feature overload, which kept the product simple and buildable.
02 | Improving Developer Handoffs
I practiced writing clear design specs and doing audits on the live build. This made handoffs smoother and helped engineers implement designs more accurately.
03 | Balancing Fun with Usability
I discovered how to design features (pets, badges, islands) that were playful but still practical for productivity.
04 | Explaining Design Decisions Clearly
I learned how to communicate trade-offs and design reasoning so the whole team stayed aligned.
05 | Adapting to Product Changes
I experienced firsthand how a product can pivot, from a job tracker to a productivity app, and how design thinking supports that flexibility.
FINAL DESIGN SOLUTION
Fluffle evolved into a multiplayer productivity app where progress is tracked, shared, and gamified.
01
Start by creating WORLDS
Friends can join different “worlds” to co-work together.
Each world is a shared island where progress is visible, so you always know who’s working. It turns productivity into a community space, not just a solo task list.
02
Get your AI-powered DAILY DIGEST
Users receive a simple snapshot of their tracked activity using AI.
The digest highlights what you achieved, where you need focus, and builds a daily ritual of lightweight accountability, no extra effort required.
03
Keep your FLUFFLE PET happy
A desktop companion that lives alongside your work.
The pet thrives when you’re productive and needs care if you slack off. It turns focus into a playful responsibility that makes working feel less lonely.
04
Stay on track with PRODUCTIVITY WIDGETS
The widgets: To-Do lists, Pomodoro timers, progress rings, and even lo-fi music.
Earn XP as you work, nudge your friends when they slow down, and level up together. Productivity becomes visible and social.
05
Grow your world with SUNSHINE POINTS
Your focus time converts into XP, which turns into Sunshine Points.
Spend points to plant trees, decorate your island, and unlock new visuals. Every work session becomes a way to grow your shared world.
MY REFLECTION & LEARNINGS
01 | Learning to Prioritize Scope
I learned how to focus on what mattered most for the MVP and avoid feature overload, which kept the product simple and buildable.
02 | Improving Developer Handoffs
I practiced writing clear design specs and doing audits on the live build. This made handoffs smoother and helped engineers implement designs more accurately.
03 | Balancing Fun with Usability
I discovered how to design features (pets, badges, islands) that were playful but still practical for productivity.
04 | Explaining Design Decisions Clearly
I learned how to communicate trade-offs and design reasoning so the whole team stayed aligned.
05 | Adapting to Product Changes
I experienced firsthand how a product can pivot, from a job tracker to a productivity app, and how design thinking supports that flexibility.
USER RESEARCH
We started by asking: what do people really need from a productivity tool?
01 | Discord Archives + Surveys
Reviewed community chats and ran surveys to capture needs around focus, accountability, and motivation.
Reviewed 2000+ Discord messages. Users wanted a way to focus together in real time, with daily check-ins, friendly nudges, and less lonely work sessions.
02 | Competitive Analysis
Compared apps like GatherTown and co-working tools to spot gaps and opportunities for Fluffle + AI.
Benchmarked 5+ apps (GatherTown, Forest, Habitica, Pomofocus). Most offered either focus (timers, trackers) or fun (avatars, games), but not both.
03 | Old Fluffle
Audited the original job-tracker to identify scattered features, lack of support, and an overwhelming UX.
Analyzed 10+ users on the original job-tracker. It was career-centric and scattered, which hurt engagement.
IDEATION & PROCESS INVOLVED
I led Fluffle’s ideation process by exploring multiple product directions and running workshops to shape its final feature set.
01 | Early Ideation
I mapped out potential flows for Progress, Friends, Worlds, Profile, Discover, and Dashboard. The goal was to explore how each direction could drive engagement, accountability, and community support.
02 | Team Alignment
I presented these ideas to the team, and we jammed together to decide what was most impactful and feasible. This helped us converge from a wide range of directions into a focused product strategy.
03 | Feature Deep Dives
Through structured workshops, we broke down complex areas like:
Progress Tracking: XP → Sunshine system, badge families, and notification strategy.
Engagement Mechanics: Streaks, nudges, rewards, and Fluffle Pet interactions.
Social Features: Group rituals, progress sharing, and multiplayer accountability.
04 | Outcomes
This process created a prioritized feature roadmap that balanced fun (pets, badges, gamification) with accountability (digests, nudges, progress rituals), ensuring Fluffle delivered both emotional support and productivity gains.
FLUFFLE REDESIGN
01 | Shifted from a job board feel to a cleaner, motivating space for daily productivity.
BEFORE
A static dashboard focused on job tracking and checklists. ——————
AFTER
A gamified island hub with Pomodoro timer, streak rings, and activity tracker.
02 | Moved from raw lists to personalized digests that help users reflect and plan their next session.
BEFORE
Job applications shown as endless lists, with no reflection or accountability.
AFTER
Digest-style reflections that summarize focus, streaks, and next steps.
03 | Evolved from competition to uplifting, social progress alongside friends.
BEFORE
Progress shown as a competitive race against others. ——————
AFTER
Progress tracked with streaks and XP, shown collaboratively on islands.
04 | Shifted from static data to a dynamic identity that celebrates consistency.
BEFORE
Profile focused on resumes and settings: functional but flat. ——————
AFTER
Profiles tied to XP, badges, and rewards that show growth over time.
FIGMA WORK + DESIGN SYSTEM
01 | Figma Files – Full App Designs
I built the entire app in Figma, covering every feature: Worlds, Progress Digest, Fluffle Pet, Widgets, and Islands.
02 | Fluffle Design System
Colors, typography, icons, components, and widgets all live in a shared design system.
This kept the product playful but clean, and made it easier for the dev team to implement.
New Design System Updates
ICONOGRAPHY
For the new Fluffle Redesign, we used the Pixel Icon Library to match the overall style.
BACKGROUND STYLES
Glass backgrounds are applied to cards, modals, and overlays to add depth and visual hierarchy.
03 | Audits on the Developed App
Once the app was being built, I did UX audits to align the dev build with the designs.
Shared feedback on spacing, color usage, and flows so the live product matched the intended experience.
Fluffle is part of CoCreate: An ecosystem between Design Buddies, UXGO, and our love for design-centered products. CoCreate builds products that help creative talent grow together.
Fluffle became a natural extension: a tool for the community to work, learn, and stay motivated side by side.
PROBLEM & OPPORTUNITY
How might we make tracking productivity fun with friends while keeping it accountable?
Fluffle began as a career tracker for designers. But CoCreate’s community wanted more: a place to co-work, stay consistent, and cheer each other on.
FINAL DESIGN SOLUTION
Fluffle evolved into a multiplayer productivity app where progress is tracked, shared, and gamified.
01
Start by creating WORLDS
01
Start by creating WORLDS
Friends can join different “worlds” to co-work together.
Each world is a shared island where progress is visible, so you always know who’s working. It turns productivity into a community space, not just a solo task list.
02
Get your AI-powered DAILY DIGEST
02
Get your AI-powered DAILY DIGEST
Users receive a simple snapshot of their tracked activity using AI.
The digest highlights what you achieved, where you need focus, and builds a daily ritual of lightweight accountability, no extra effort required.
03
Keep your FLUFFLE PET happy
03
Keep your FLUFFLE PET happy
A desktop companion that lives alongside your work.
The pet thrives when you’re productive and needs care if you slack off. It turns focus into a playful responsibility that makes working feel less lonely.
04
Stay on track with PRODUCTIVITY WIDGETS
04
Stay on track with PRODUCTIVITY WIDGETS
The widgets: To-Do lists, Pomodoro timers, progress rings, and even lo-fi music.
Earn XP as you work, nudge your friends when they slow down, and level up together. Productivity becomes visible and social.
05
Grow your world with SUNSHINE POINTS
05
Grow your world with SUNSHINE POINTS
Your focus time converts into XP, which turns into Sunshine Points.
Spend points to plant trees, decorate your island, and unlock new visuals. Every work session becomes a way to grow your shared world.
